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SOCIAL MEDIA: Its Long Memory Can Trip You Up!

Most of us are planning to increase our use of social media in 2011 to achieve our business objectives. However, we should also be aware of the pitfalls of this tool, and make sure we use it with care!

Following the recent Arizona shootings, Sarah Palin has discovered the downside of social media campaigns, that once they have been launched we have no control over where they go.  Added to that, messages must be carefully planned and consistent.  It is easy to be caught out if we are seen to contradict ourselves as the internet has a long memory!

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Created on 11 January 2011

An excellent forum to inspire better sales performance
Richard Tams, BA

A good investment to make on yourself - it's great value for money
Jo Stevenson, Accor

I came away fired up with ideas. The K2 session was a top event!
Alan Kenny, Mimecast

An excellent event with a thought-provoking speaker
Caroline Ward, Geo Networks

I have got so much out of my membership of The Sales Club - an excellent investment of my time!
Nick Lennon, Mimecast

Cook School created a feeling of real camaraderie between members
Ian Wainwright, Ecclesiastical

A unique service & superb insight into the complex world of sales
Niall Mackin, Amex

Great material & presenter - pleasing to be founded in data and research
Mark Stead, QinetiQ

The events are excellent and give you time to step back and reflect
Jo Stevenson, Accor

This club is one of a kind, in all my searching I've not found anything like it
Damian Jeal, Copitrak

The best community and forum for Sales Directors I have come across
Russell Ward, Silent Edge

Sir Ian McGeechan's session on world-class performance was superb
Alan Kenny, Mimecast

A very enjoyable session: so valuable to step back from the day job
Steve McKenzie, Mimecast

Extremely interesting to hear cross-sector selling perspectives
Jo Stevenson, Accor

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Gordon McAlpine

A first class organisation, a professional forum that adds real value!
Dr Maria Yapp, Xancam

Really valuable listening to sales challenges from other sectors
Mike Bee, Eisai

A positive, self-educating experience
Steve McKenzie, Mimecast

Steve Smith was an inspirational, relevant & impactful speaker
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